CHALLENGE

How do you capture the bold spirit and the persona’s of the Baleno’s potential customers?

PROCESS

By embodying the car’s urban appeal, we crafted a high-energy TVC and OOH experience. Imagining simple upbeat environments highlighting different personas of Baleno, energetic, bouncy colours brought its personality to life.

Blending hyper-realistic animation with hand-drawn 2D elements, delivering a visual experience that felt fresh, unique, and unapologetically bold. With sound design created by the awesome guys at  KlashBoomBang.

RESULT

The campaign embraced Baleno’s vibrant personality and urban appeal, creating a standout presence in the market and leaving a big impact.