Client: Amazon Prime Video
Brief: We were commissioned to explore Amazon Prime Video's iconic arrow logo and add our YOYOPOP vibe to the brand using animation and graphic design. They needed to be translated across all countries, to evoke a satisfying calm to the viewer or surprise them with something playful. We set about featuring the Smile in all its glory using several design approaches to test how the logo would behave and potentially live in a new world.
Software: C4D, Illustrator, AE,
Role: Brand Exploration, Create Vignettes.
Takeaway: The test animations acted as inspiration for future Amazon Prime branding. The project enabled us to go all out in spreading warmth and making people feel good, which we love to do by showing off the famous blue smile with vibrance, and unexpected playfulness.
