BBC

BBC STUDIOS

UKTV CHANNEL LAUNCH AFRICA

Client: BBC Studios

Brief: We added vibrancy and bounce to idents and bumpers for the UKTV Channel Launch in South Africa, it needed to speak in the language of its younger viewers and encapsulate four pillars. To Inform, Enlighten, Inspire, and Empower based on these concepts we took viewers on a magical journey combining high-end 3D motion graphics that represented different environments built up to create a playful digital tapestry of life. We ventured on a ballon, outer space, and inside a beautiful forest, generating energy that eventually revealed the logo.

Software:
C4D, AE, Photoshop, Illustrator.
Role: Visual Concept, Storyboards, Motion Language.

Audio: Klashboombang created four musical soundscapes representing the brand sonically, creating a cohesive identity piece.

Takeaway: We're grateful for the team allowing us the freedom to experiment with crazy, trippy ideas on brand of course. This was pivotal to the result, the SA team loved how much we encapsulated the feeling of freedom. We were beyond happy to hear the announcement of winning Gold Promax x 2 Silver for Best Ident Designs.